Sony DSC-W350/B KIT compact camera

DSC-W350/B KIT, 4x/8x, 35mm 4.7 - 18.8, SD/USB, LCD 2.7", 230K, 1/2.3" CCD, Auto/80/100/200/400/800/1600/3200, Black

14.1 Megapixel Super HAD™ CCD Image Sensor
A powerful 14.1 megapixel 1/2.3” Super HAD™ CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19”) size, or crop your images and still come away with high resolution shots.

Sweep Panorama mode
Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 268 degrees. Now capturing wide landscapes is as easy as press and sweep.

BIONZ™ Image Processor
The BIONZ™ image processor delivers the high resolution and fast performance you expect from a Sony® digital camera. Fast processing enables Sony's unique feature of Sweep Panorama to take and combine multiple images in less than a second to create wide panoramic images. Images have reduced grain and appear less washed out.

Optical SteadyShot™ image stabilization
Optical SteadyShot™ image stabilization uses a built-in gyro sensor to detect camera shake and automatically compensates to help prevent blur without sacrificing image quality.

Anti-blink Function
It's frustrating to think you've captured that perfect shot, only to review it later and discover one of your subjects blinked just as you pressed the shutter. The Anti-blink function works to help counter blinking and squinting. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.

Dynamic Range Optimizer Standard and Plus
Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.

Function Guide
This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen.

Lithium-ion battery
Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries (capacity of 240 images or 120 minutes for shooting still images).

Includes Sony® PMB (Picture Motion Browser) Software ver. 5.02
Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites

2.7”1 Clear Photo LCD™ display (230k pixels)
Generous 2.7”1 (230K pixels) Clear Photo LCD™ display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

Intelligent Scene Recognition (iSCN) Mode
Intelligent Scene Recognition (iSCN) Mode automatically detects eight different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a tripod, Portrait, Landscape, and Macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep.

Motion Detection
Motion Detection, along with Face Motion Detection adjusts ISO sensitivity and increases the shutter speed when movement is detected, reducing blur in moving subjects and faces.

Easy Shooting Mode:
With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.

Viewing modes
Find your photos using the simple folder or calendar viewing modes.

PHOTOMUSIC combines images with music4 (4 tracks, 5 minutes per track) to produce fun and entertaining slide shows with standard visual effects (Simple, Nostalgic, Active, and Stylish). Select from pre-loaded tracks on the camera or transfer your own from your compatible computer (sold separately).

PhotoTV HD
Bring your photos to life and enjoy highly detailed, high definition images with PhotoTV HD-capable Sony® BRAVIA® HDTVs.7 PhotoTV HD fine tunes settings on your PhotoTV HD enabled BRAVIA HDTV, such as sharpness, gradation, and color to display images that look more like printed images.

Colors Available:
The Cyber-shot® DSC-W350 camera is available in silver, black, pink and blue.

Carl Zeiss® Vario-Tessar® Lens with 4x Optical Zoom and 26mm equivalent wide angle
The professional-quality Carl Zeiss® Vario-Tessar® 4x optical zoom lens brings distant subjects closer for great outdoor, sports, and travel photos. Thanks to 26mm equivalent of this lens you can also get great group shots in tight spots.

720p MP4 HD Movie Mode
In 720p MP4 movie mode the camera shoots 1280 x 720 high definition movies at 30 fps, which is the format when working with a PC. Users will create high quality movies with full use of optical zoom in their Cyber-shot®DSCs in files small enough to transfer to compatible PC or Mac®. Once transferred to your computer you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket® and YouTubeTM. (Compatible computer with internet capability required)

Intelligent Auto Mode:
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Take a picture from a kid on the playground, to landscape shots, to a beautiful flower or an indoor birthday party. All clear images without leaving auto mode.

Face Detection technology
Sony’s Face Detection technology can automatically distinguish between children and adults. Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Smile Shutter™ technology
Smile Shutter™ technology captures a smile the moment it happens. Simply press the Smile Shutter™ button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter™ mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

Intelligent AF
Thanks to Intelligent AF technology, capture fleeting moments like a child’s adorable expression with the ultra-quick AF which locks focus in as little as 0.3-sec.

In-Camera Retouching Tools
Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions

Media Card Slot
For convenient storage and sharing of your images, the DSC-W350 accepts Memory Stick Duoâ¢/Memory Stick PRO Duoâ¢/Memory Stick PRO-HG Duo⢠and SDâ¢/SDHC/SDXC⢠media (sold separately).

Includes Sonyî PMB Portable software
With the pre-installed Picture Motion Browser (PMB) Portable software3 the DSC-W350 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites5 without the need for any additional software or install.


Максимальное разрешение видео 
1280 x 720 пикселей
Частота кадров Motion JPEG
30 кадр/с

Технические характеристики

Цвет товара 
Чувствительность по ISO 
80, 100, 200, 400, 800, 1600, 3200, Авто
Шкала диафрагм 
2.7 - 5.7
Фокусное расстояние 
4.7 - 18.8 мм
Вспомогательный луч автофокусировки
Режимы автофокусировки 
Центровзвешенный автофокус, Spot Auto Focus
Скорость действия затвора 
2 - 1/1600 сек
Совместимые карты памяти 
Совместимые операционные системы 
Windows XP/Vista/7
Режимы вспышки 
Авто, Выключенная вспышка, Медленная синхронизация
Оперативная память 
45 МБ
14,1 МП
Оптическое увеличение 
Сюжетные режимы 
Пляж, Пейзаж, Снег, Подводный
Тип сенсора 
Функция видео 
Баланс белого 
Авто, Облачно, Дневное освещение, Флеш, Флуоресцентный, Лампа накаливания

Порты и интерфейсы

Гнездо входа постоянного тока (DC) 
Встроенный микрофон 


Тип батареек 


Разрешение дисплея (числовое) 
230,000 пикселей

Технические характеристики

Диагональ экрана 
6,86 см (2.7")

Система линз

Цифровой зум 
Эквивалент расстояния для линз 35мм камеры
26 - 105 мм
Стабилизатор изображения 


Тип камеры 
Компактный фотоаппарат
Режимы воспроизведения
Редактирование изображения
Вращающийся, Обрезка


Диапазон вспышки (теле)
0,6 - 1,9м
Диапазон вспышки (широкоуг.)
0,2 - 3,8м


Производительность батареи (CIPA стандарт)
240 снимков

Качество изображения

Размер сенсора изображения
25,4/58,4 мм (1/2.3")
Максимальное разрешение изображения 
4320 x 3240 пикселей
Разрешение фотоснимков 
4320 x 2432

Вес и размеры

9,07 см
1,67 см
5,15 см

Прочие свойства

Количество портов USB 2.0 
Цифровая зеркальная камера